The future of MedTech business development will be written by those who can synergistically combine technical understanding with strategic partnerships. The global MedTech market is projected to exceed USD 630 billion by 2025¹ with a CAGR of 5.51% (2025-2030). Digital health and connected devices account for a significant portion of that growth. In Singapore, the market is projected to reach US$1.38 billion in 2025² with a CAGR of 6.80% (2025-2030). Post-pandemic realities have accelerated this momentum. The shift toward remote monitoring, telehealth and decentralized care has permanently changed how medical technologies are developed, deployed and financed. For business development professionals, this means mastering not only traditional commercial strategies but also new competencies — data partnerships, regulatory navigation, digital integration, and ESG alignment.

A well formulated digital marketing strategy, aligned with business objectives, is extremely important for Orthotic and Prosthetic companies to stay competitive and reach their goals. It gives clear direction and guides marketing activities, increasing efficiency and better ROI.

Now, more than ever, we need resilient leadership and resilient teams to overcome a multitude of disruptive changes, rise to challenges and thrive in these turbulent times.

Orthotic and Prosthetic companies wanting to enter the South East Asian market must take note and comply with the ASEAN Medical Device Directive’s requirements as well as additional regulations from each of the 10 countries before placing their products in this rapidly growing market.

With more than 3 million people with physical impairment requiring Orthoses or Prostheses, there is a growing need for Orthotic and Prosthetic services in South East Asia. Just as importantly, access to services is low, especially in populations living outside major cities. Can recent advancements in Telemedicine and CADCAM help to improve service availability and access?

Indonesia, 270 million people, GDP over a trillion USD, Healthcare spending to rise above US$40 billion, the world’s largest Universal Healthcare Program. In recent years has seen an unprecedented increase in demand and supply of hospitals, healthcare facilities and medical professionals. Indonesia’s healthcare industry presents a potentially lucrative investment opportunity for domestic and foreign healthcare and medical technology companies.

According to the International Diabetes Federation’s 2021 report, Singapore has one of the highest prevalence of diabetes mellitus. Higher than the global average, America or Australia. Consequently, when the disease is not well managed, it can lead to lower extremity amputations. Doctors report an average 4 amputations a day. That is approximately 1500 amputations a year, resulting in one of the highest rates of lower extremity amputations in the world.

There are several Business Analysis techniques and one of the most important is the S.W.O.T. Analysis. Most know what it is, but few use it honestly to analyse their internal processes and the external environment. S.W.O.T. is an acronym for Strength, Weakness, Opportunities and Threats.